David and Lisa Loucks Christenson have started a new chapter in their lengthy entrepreneurial story.

The Christensons opened a new bookstore, Peacock Books & Wildlife Art, in a dark wood-lined, 325-square-foot space on the west side of the Kahler Grand Hotel in downtown Rochester.

Things haven’t gone exactly as planned. The original idea was to open the shop on Sept. 1, but potential customers kept wandering in as they painted and prepared Peacock Books.